Television Ads Target SA's Mid-North

Written on the 7 April 2021 by Kelly Higgins

Advertisements encouraging people in South Australia's nid-north to contact a financial counsellor if they are struggling with debt will soon be broadcast on regional television. 

Commencing next week, the ads will feature in the classified ads segments of 10 Southern Cross owned stations spanning Port Pirie, Port Augusta, Whyalla,and the Yorke Peninsula and run for 11 weeks, as part of an advocacy campaign promoting the National Debt Helpline.

The ads seek to 'normalise' seeking help from a fiancial counsellor while promoting the work they do and providing the National Debt Helpline as a contact for their services. 

The ads will be broadcast three days a week, three times a day and reach a potential audience of over 130,000 people.

Television was chosen to communicate directly with people in the mid-north, especially those living in Whyalla who are waiting to hear the fate of its local steelworks.

They form part of an integrated campaign that sees a signficant number of signs installed at major shopping centres and bus shelters in South Australia's northern and southern suburbs, with many more traversing metropolitan Adelaide on the backs of busses and taxis.

Huge billboards, proudly displayed on the Wellington Centre building in Payneham, (where SAFCA's offices are housed), and prominently at the side of Jubilee Highway in Mt Gambier, will reinforce the message 'if you are struggling with debt, call the National Debt Helpline for free, confidential advice from a financial counsellor'.